Wednesday 9 April 2014

AMELIE HEGARDT



Amelie Hegardt is a Swedish fashion illustration who has moved from one country to another such as Milan, Paris, Beijing, and New York to gain experiences. And now she has her own studio and lived in London. She was graduated from Stockholm university and Saint Martins. In 2006 she started her career and has become one of nine selected illustrators of blackbook magazine and  it was her first big break. Her artistic and evocative work have recently used by a worldwide clients such as Vogue Japan, Mac Cosmetics, Sephora and Harrods. She has also worked with interiors and home wares with designer Mimou and she created a series of gorgeous illustrations that were transformed into wallpaper and pillowcase sets. But most of her commercial experiences focuses on the industry of fashion and beauty. Here are some of the incredible work of hers:




She has her own style of works which invokes feelings of intimacy and suspicion. Most of her works are reflected to the physical nature of her work, such as shapes that bleed into the paper and plastic is crudely attached onto sketches.Infused with splash of luminous color, Amelie's use of bleeding ink,and watercolor conjures a near ethereal point of view. Her tightly rendered, sensual and timeless imagery reflects in most of her works. Fashion silhouettes from 1920s flapper years through hipster 1960's also became her inspiration in drawing . Her beautiful face and inflection of her personal style are often found within her work. Mostly characterized by women with blushing cheeks which really shows her characteristic. I really love her style of drawing with that messiness and the elegant silhouettes , also its splash effect which reflect an artistic look in her illustration. 


If you curious to see more of her work, you can visit her personal blog atAMELIEHEGARDT.TUMBLR.COM

Tuesday 1 April 2014

Lula: HERSELF Magazine



Lula and HERSELF magazine has became favourites of the most influential personalities in the industry, as the likes of Anna Dello Russo, Carine Roitfeld, or Giovanna Battaglia, thanks to her authentic passion for fashion which sets her and her magazine apart.  It is not clear as to who created Lula alive, as the author wanted to keep his or her anonymity intact, thus giving life to Lula.

Lula is a character the whole fashion world is crazy about. With her slender figure, flowing brown hair and dreamlike wardrobe, who would not just love her? I, myself, am included. I've been buying Lula HERSELF Magazine for quite some time now. The illustrated fashion girl, Lula, always beautifully graces the pages of the magazine alongside fellow fashion celebrities or just celebrities who are happening. The character of HERSELF magazine is that it is an entirely illustrated biannual fashion magazine headed by an illustrated editor, which is the character Lula herself. The magazine celebrates the staggering power of fashion, starting from the beauty and seasonality of its clothes, the overwhelming status of brands, the never-ending fascination with celebrity and icons. Its illustrated format allows for the setting of its pages to break boundaries of time and space, literally travelling everywhere. Talking to legends, fairytale princesses, HERSELF recognises in them the contemporary taste for endless possibilities.

Lula is my favorite illustration character because she has her own personality. She is like a living person with interests of her own, erasing limitations of what she could be. Her lines are raw. Her lines are her own. Her lines are what make her. Lula's creator is a definite genius who successfully built an empire out of an imaginary character. That is why I like Lula.

To check out more of this favourite illustrated chic fashionista with infinite wardrobe budget of mine, Lula.