Tuesday 11 February 2014

FLORIAN MEACCI

FLORIAN MEACCI is  a freelance illustrator in London who has finished his studies in graphic design in France. His specialities is in drawing with his ballpoint pens . often hired by companies to illustrate their products to market them in mass media. For example there was a cosmetic company like   SAGA COSMÉTIQUES who hired him to illustrate their products for the christmas campaign last year which launches their 30 stores across France. And here is the results :



He illustrate a woman with lots of beauty products such as lipstick,mascara, eyeliner,etc so people will know what they're selling just by looking at his illustration. His works also displayed in all  SAGA COSMÉTIQUES's branches all over the world. The second work that he made for that company was a woman who's wearing a mask which really shows that it is a promotion of a masking product which is one of the company's selling product. 

Another Huge company such as Dolce & Gabbana SS!3 for  online magazine SWIDE also hired him to campaign their products. He also uses woman as an icon who's using Dolce & Gabbana's trademark patterned headscarf so it's easily recognizable for people. 

Dolce gabbana campaign for SWIDE Magazine


He has his own style of drawing by using his pens, which is another media that's not usually used by other illustrator and most of his works are all handmade which he done manually. He might be using photoshop for the finishing touch up such as color brightness, details, and etc. His illustration tend to be simple but meaningful. Mostly the color is monochrome but he adds a little bit of color such as the picture above , as you can see the figure drawing in monochrome color and then he adds color in the details such as the headscarfs, mask, and the cosmetic tools.

You can also look through his other amazing works in his official website at http://florianmeacci.com/
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